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  • A Non-profit for the Advancement of the Sign Industry
  • Documenting the Societal Benefits of On-premise Signs
  • A Clearinghouse of Information For and About the Sign Industry.
  • A Non-profit for the Advancement of the Sign Industry
  • Documenting the Societal Benefits of On-premise Signs
  • A Clearinghouse of Information For and About the Sign Industry.

Sign Questions Answered

Answers about visibility, placement, value and more

Essential Sign Library

Essential reading for planners, sign users and public safety officials

Academic Research

Academic Research and Best Practices from Researchers and Thought Leaders

Latest News

Seminole Hard Rock Hotel in Hollywood, FL, Opens to Rave Reviews

Kroger Rebranding Includes New Logo and Tagline

Allbirds Expanding Brick-and-mortar Presence

Bargain-hunting Drives Brick-and-mortar Growth

The Tale of a Major Sign-Industry Merger

MOD Pizza Aiming for Rocky Mountain High

Yesway Acquires Allsup’s Stores in Southwest

Amazon Expands its Brick-and-mortar Presence

European Commission Bans Chemical in Digital Displays

Forever 21 Files Chapter 11; Closing U.S. stores

Signs' Advertising Value
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SBA Sign Guidance

Learn More About Signs

Colorado Sign Painter Recounts a Lifetime Trade

Branding is Fundamental and Signage is the Linchpin

Effective Signage is Crucial for Retail Business Success

Is the Customer Always Right?

Plainview LED Breaks Ground for New Factory in Chattanooga

Restored Theatre Sign Lights Up Wisconsin Community

Huntsville, AL, Business Group Offers Facade Grants

Ghost Sign in PA Town is Being Restored

Green Bay’s Historic Hotel Replicates Original Signage

Highways England Installs Digital Signage to Bolster Traffic Safety

McDonald’s Acquires Dynamic Yield in Move to Personalize Drive-thru Data

Tulsa Provides Grants for Route 66 Neon Signs

YESCO Bone-yard getting a new addition

Port Angeles (WA) Launches New Planning Initiative Including Sign Code Revisions

Sandy Springs (GA) City Council Approves Amendment Permitting Larger “Crown Signs”

How Chicago Capitalized on Electronic Billboards

State of Washington Now Allows Sign Electricians to Retrofit LEDs

Wall Murals Enhance Two-Mile Transit Trip to Seattle

National Academy of Science Publishes Airport Wayfinding Book

National Academies’ Nighttime Overhead Signage Luminance Levels

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