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The Value of Signs Touted by Car-Care Industry Journal

Whether your business is a car wash or some other type of retail operation, signs represent a crucial element of your long-term success. It’s a message that bears repeating. https://www.carwash.com/grab-attention-signage/

Highway Sign Advertising a Boon for Small Business

Mom-and-pop businesses located near Interstate highways in Minnesota are reporting substantial gains from utilizing MnDOT’s logo advertising program which involves highway exit signage. These state programs enable small businesses to compete directly with national chains, while providing compelling examples of the crucial role of signage in small-business success. https://www.kare11.com/article/news/the-market-of-highway-signage/89-03e0105c-334f-4a76-87cc-f63ae4540252

Villanova Study Examines Value of Illuminated On-premise Signs

Professor Charles R. Taylor,  a marketing professor at Villanova University, and a Research Fellow at the Center for Marketing and Policy Research, conducted a survey of business owners as to the value of illumination for their on-premise signs. Surveys were sent to 750 business owners, and 333 useable responses were received. Here are some of […]

Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

How Did One Car Dealer Succeed When Three Others had Failed?

Melvin Tuchez worked as an employee in the auto-sales business, and then he purchased his own dealership, Aztec Motors, in San Fernando, California. He believed three other auto-sales companies on the same site had failed due to inferior branding and weak management. He immediately began spending $16,000 per month on print and on-air advertising. A […]

How Does an Angled Sign’s Effectiveness Compare to a Parallel Sign?

The difference in conspicuity for parallel and perpendicular signs has been calculated by Penn State research, along with the requisite minimum sizes for the letters of each. But what if the local sign code won’t allow a bigger sign, and not enough projection length for a legible perpendicular sign? Would a sign with at least […]

What Happened in the Denny’s v. Agoura Hills Pole-sign Case?

In 1985, the city of Agoura Hills, California enacted a sign ordinance that prohibited all pole signs, with the exception of a few that were less than 6 feet tall. It included an amortization period that ended in March 1992, at which time all of the pole signs would have to come down, without any […]

What’s the Economic Difference Between Doubled- and Single-faced Signs?

When a Pier 1 Imports store opened in Germantown, TN (a suburb of Memphis) in 1991, it was granted a permit for a sign that faced west-bound traffic. However, no signage was visible to east-bound traffic. A few months after the store’s opening, sales were 25% below projections, despite typical promotions, advertising and direct mailings. […]

What Does Amortization Mean for Signage?

Amortization concerns the compensation for a sign that is no longer in compliance when a sign code changes. The theory is, if a sign is allowed to exist for a certain period of time, its owner would recoup their investment during a period prescribed by the local jurisdiction before the sign must be removed. This […]

How Can the Value of an On-Premise Sign Be Calculated?

Richard Bass is a certified appraiser in Sarasota, Florida. During his more than 30 years in business, he has testified in court as to how a sign’s value can be appraised. In a presentation for The Signage Foundation, Bass outline three case histories where the absence of a sign could be measured economically. Planners, Signs […]