David McAdams, an economics professor at Duke University, has authored a paper entitled “The Economics of On-Premise Signs” in conjunction with the United States Sign Council. In it, he contrasts the philosophies and ramifications of sign codes in Henrietta and Brighton, New York — two communities with similar demographics, both of which are near Rochester, […]
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How Can the Value of an On-Premise Sign Be Calculated?
Richard Bass is a certified appraiser in Sarasota, Florida. During his more than 30 years in business, he has testified in court as to how a sign’s value can be appraised. In a presentation for The Signage Foundation, Bass outline three case histories where the absence of a sign could be measured economically. Planners, Signs […]
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Does a Sign Loss Hurt Multiple Businesses and the Community?
In the mid-1990s, Terry Shulman’s was a successful drug store in the Gulf Gate Mall in Sarasota, Florida. Located in the back side of the mall, it couldn’t be seen from either of the two major arterial roads. However, it paid $3,500 for a freestanding pole sign. Its retail sales had increased 10-18% since it had relocated to […]
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