While many conventional shopping malls are in decline nationwide, freestanding stores offering fast, on-the-go shopping continue to experience strong growth fueled principally by younger customers. https://www.prweb.com/releases/what_retail_apocalypse_new_study_reveals_younger_generations_are_fueling_the_yoy_growth_of_in_store_sales_at_u_s_convenience_stores/prweb16290205.htm Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign […]
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Do Signs Help First-time Customers Find Stores?
Signtronix is a California-based sign manufacturer that creates signs for small independent businesses nationwide. From 1996 through 2011, it asked its customers (retailers) to ask their first-time customers (shoppers) how they first found out about their store. Over this 14-year period, 46% of these 13,040 first-time patrons said they’d heard about the retailer because of […]
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