Code-development authorities unwittingly imperiled the sign industry The following article originally appeared in the October 1997 issue of Signs of the Times magazine. An update appears on this website at http://signreference.org/2000/01/11/zone-defense/ By Bill Dundas When Signs of the Times magazine received an alarming fax from the United States Sign Council’s Executive Director Andrew D. Bertucci at […]
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When Your On-Premise Sign is Only Visible from One Direction
The following article originally appeared in the April 1992 issue of Signs of the Times magazine. By Bill Collins A landmark argument, carefully crafted to show signage’s benefit to a community, has successfully been made in its first attempt. Not only will Germantown, TN, allow Pier 1 Imports to erect a second sign that’s visible […]
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How Did the “Street Graphics” Book Misrepresent Dr. Miller’s Research?
A subject being irresponsibly employed to restrict sign size at the local level By Dr. R. James Claus (This article was originally published in the April 1973 issue of Signs of the Times magazine. ) Following are quotes from a letter from Dr. George A. Miller, the well-known experimental psychologist. The letter is largely self-explanatory. Dr. […]
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