Some Policy Considerations For Sign Legislation By Dr. R.J. Claus Part 4 of a series It is axiomatic that any program for sign regulation is only as good as its provisions for enforcement. The problem most often found in the proposals of the culturally elite is that judicially unenforceable plans result in major revisions from […]
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Grandfathering and Amortization
In Flagstaff, AZ, legal battle, courts ruled businesses can change the faces of their grandfathered signs. The following article originally appeared in the July 2000 issue of Signs of the Times magazine. By Jennifer Flinchpaugh “The provision stipulated that if a grandfathered sign’s message was changed, or if more than 10% of any part of […]
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Study Documents the Importance of On-Premise Signs To Shoppers
Better Homes & Gardens magazine conducts annual surveys with its subscribers as part of The American Grocery Shopper Study™. Over a three-year period (2011-2013), University of Cincinnati professor Dr. James Kellaris added questions about the importance of on-premise signage. Here are the three-year summaries (presented chronologically) of “yes,” “no” and “don’t know” responses to specific statements: “One of […]
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Are On-premise Signs Important to Shoppers?
Better Homes & Gardens magazine conducts annual surveys with its subscribers as part of The American Grocery Shopper Study™. Over a three-year period (2011-2013), questions were added about the importance of on-premise signage. Here are the three-year summaries of “yes” responses to specific statements: “I have driven by and failed to find a business because the signage […]
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Sign Industry Dodges EPA’s Energy Star Standards
This article originally appeared as Wade Swormstedt’s editorial in the April 2005 issue of Signs of the Times magazine. “Virtually all of the Energy Star products, including exit signs, are commodities.” The Environmental Protection Agency (EPA) initiated its Energy Star program in 1992. The voluntary program, which partners with more than 8,000 public and private […]
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How New Signs Saved a Car Dealer $400,000 in Ad Costs
One small business used signcentric advertising to brand itself The following article originally appeared in the October 2000 issue of Signs of the Times magazine. By R. James Claus, PhD, Thomas A. Claus and Susan Claus After having learned the auto-sales business as an employee, Melvin Tuchez purchased a San Fernando, CA, auto-sales lot and […]
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An Overview of Channel Letters
Improvements in safety and manufacturing accompany a bull market for channel letters The following article originally appeared in the October 1998 issue of Signs of the Times magazine. By Bill Dundas Sign-company promotions commonly designate “neon signs” and “plastic signs” as separate categories. The advent of enclosed channel letters, however, eliminated this distinction. During the […]
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