Technical Criteria for Signage. A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]
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Visual Communication Through Signage Volume 1: Perception of the Message (1974)
Chapters include legibility of the sign message, visual information processing and the driver and highway safety. Download Visual Communication through Signage – Vol 1
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The Sign User’s Guide – A Marketing Guide (1988)
Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]
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What’s Your Signage? (2004)
How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage?
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Analysis of Legal and Legislative Strategies
The following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]
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The Fallacies of Signs, Amortization and Traffic Accidents
Some Policy Considerations For Sign Legislation The following article originally appeared in the September 1973 issue of Signs of the Times magazine. By Dr. R. James Claus Opponents of commercial signage in general and of billboards have recently opined that limiting the “proliferation of signs” in our society is necessary because signs cause “information overload.” […]
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Texas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility
A study conducted jointly by the Texas and Pennsylvania Departments of Transportation in April 2006 concluded the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994, the Federal Highway Administration determined highway signs were no longer visible enough for a population that included older drivers. Over the next […]
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Will GPS Make Signs Obsolete?
In 2008, a satellite-navigation specialist, Colin Beatty, presented a 27-slide PowerPoint presentation to the Sign Design Society, England’s leading environmental graphic design association. He asked the rhetorical question in his title:. “Could personal navigation systems herald the demise of much fixed signage?” In a column published in The Slate, author Julia Turner explores this question […]
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What’s the Economic Difference Between Doubled- and Single-faced Signs?
When a Pier 1 Imports store opened in Germantown, TN (a suburb of Memphis) in 1991, it was granted a permit for a sign that faced west-bound traffic. However, no signage was visible to east-bound traffic. A few months after the store’s opening, sales were 25% below projections, despite typical promotions, advertising and direct mailings. […]
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Texas A&M Study Shows No Correlation Between EMCs and Traffic Accidents
In 2012, Texas A&M University’s Texas Transportation Institute conducted a study to see if electronic message centers (EMCs) cause traffic accidents. Research included data from the Federal Highway Administration’s (FHWA) own Highway Safety Information System (HSIS), a comprehensive database of traffic-accident records from several states. Researchers identified 135 cites in which EMCs had recently been […]
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