Appraising techniques can isolate the cause-and-effect value of on-premise signs to merchants This article originally appeared in the October 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass Last month, the authors discussed the First Amendment protect ion that signs (as commercial speech) enjoy. In addition, they […]
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The Economic Worth of On-Premise Signs, Part I
The value of on-premise signs is best determined by advertising criteria The following article originally appeared in the September 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass “Business signage has worth far beyond its cost of production and placement. This worth can be determined through empirically […]
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When Your On-Premise Sign is Only Visible from One Direction
The following article originally appeared in the April 1992 issue of Signs of the Times magazine. By Bill Collins A landmark argument, carefully crafted to show signage’s benefit to a community, has successfully been made in its first attempt. Not only will Germantown, TN, allow Pier 1 Imports to erect a second sign that’s visible […]
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Is a Sign Company an Advertising Service?
Of course it is, state the authors. But as happened in a recent South Dakota case, the question can only be answered by constructing a carefully worded argument. The following article originally appeared in the November 1987 issue of Signs of the Times magazine. By R. James Claus and Karen Claus The question of whether a […]
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The Economic Impact of a Proposed Street Graphics Control Ordinance
This article was originally published in the April 1977 issue of Signs of the Times magazine. The article concerns a proposed sign code in Madison, WI. By Dr. R. James Claus and Nancy Romer In doing an economic-impact study, the technique of cost-benefit analysis often is used. That is, one discusses all the available benefits […]
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Some Policy Considerations For Sign Legislation
Signs and Their Functions By Dr. R. James Claus This article originally appeared in the August 1973 issue of Signs of the Times magazine. It’s appropriate to offer some elementary information about signs and to define some of the more common terms to be found in the literature on signage. Because controversies over banning billboards, for […]
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