Technical Criteria for Signage. A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]
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Signs, Legal Rights and Aesthetic Considerations (1972)
There are three general ways in which cultural constraints are enforced: through the use of police powers, eminent domain and taxation. Download Signs. Legal Rights and Aesthetic Considerations
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The Sign User’s Guide – A Marketing Guide (1988)
Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]
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Cases on Sign Law (1975)
The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law.
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What’s Your Signage? (2004)
How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage?
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Analysis of Legal and Legislative Strategies
The following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]
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The Fallacies of Signs, Amortization and Traffic Accidents
Some Policy Considerations For Sign Legislation The following article originally appeared in the September 1973 issue of Signs of the Times magazine. By Dr. R. James Claus Opponents of commercial signage in general and of billboards have recently opined that limiting the “proliferation of signs” in our society is necessary because signs cause “information overload.” […]
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Variance Standards
Ordinances vary from state to state, but the granting of a variance typically depends on proving a public need or unique circumstances. The following article originally appeared in the August 1987 issue of Signs of the Times magazine. By Bob Aran Rules are made to regulate. There is an exception to every rule. These two […]
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The Economic Values of the On-Premise Sign
The following is excerpted from a pamphlet that was published in 1983. As a member-service project, the National Electric Sign Association (now the International Sign Association) has teamed up with a well-known researcher to produce a 22-page study that underlies the importance of the on-premise sign. Here is an encapsulation of Ray Anderson’s findings, which were […]
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The Dollar and Cents Value of the On-Premise Sign
The following article originally appeared in the February 1977 issue of Signs of the Times magazine. By R. T. Anderson, Director of Research, National 3M, Bedford Park, Ill. This is the first of three comprehensive installments being presented as a service to the sign industry in general and to individual sign salesmen in particular. Based […]
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