Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]
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Cases on Sign Law (1975)
The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law.
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What’s Your Signage? (2004)
How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage?
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Analysis of Legal and Legislative Strategies
The following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]
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Representative Options
By Bill Dorsey The on-premise and outdoor-advertising industries are periodically subject to both pending and proposed legislation. Here’s how five spokesmen for national sign associations protect and defend their industries. The roles played by most associations are varied, but most have at least one role in common: They all serve as legislative watchdogs for their […]
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Some Policy Considerations For Sign Legislation – Experts and the Public
Part 5 of a series By Dr. R. J. Claus Given the range of technicalities mentioned in this series as relevant to problems of sign control, one may think the most efficient path to valid control is to rely solely on the planners. Nothing would please the professionals more. But the cities primarily belong to the citizens who pay […]
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Sign Codes and the Need for Advocacy
The following article originally appeared in the October 1983 issue of Signs of the Times magazine. This is Part II of a speech given at the Eight-Sheet Outdoor convention in San Francisco. By R. James Claus Objectives in code writing Sign-industry involvement in the code-writing process should include two goals: That signs be regulated to conform […]
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Some Policy Considerations For Sign Legislation
The following article originally appeared in the July 1973 issue of Signs of the Times magazine. By Dr. R.James Claus The following article outlines some problems of various North American cities in dealing with the visual environment. We hope this information helps any policy-making body realize the ultimate effect that its decisions regarding signage will have on larger questions, such […]
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First Amendment Aspects of Takings
The following article originally appeared in Signs of the Times magazine. By Karen E. Claus, JD Phd This month, the author examines the First Amendment aspects of takings by looking at the cases of Linmark Assoc., Inc. et. al. v. Township of Willingboro et. al., which concerned real-estate signage. and Omni Outdoor Adv Inc. v. […]
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Supreme Court Ruling Strengthens Just Compensation
The following article originally appeared in the August 1987 issue of Signs of the Times magazine. The Fifth Amendment guarantees that private property shall not “be taken for public use, without just compensation.” Those words have caused much heated debate and litigation ever since they were written. In a 6-3 decision on June 9, 1987 the Supreme […]
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