The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]
Continue readingCategory Archives: Associations
The Economic Value of On-Premise Signs (1983)
Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]
Continue readingRepresentative Options
By Bill Dorsey The on-premise and outdoor-advertising industries are periodically subject to both pending and proposed legislation. Here’s how five spokesmen for national sign associations protect and defend their industries. The roles played by most associations are varied, but most have at least one role in common: They all serve as legislative watchdogs for their […]
Continue readingSign Codes and the Need for Advocacy
The following article originally appeared in the October 1983 issue of Signs of the Times magazine. This is Part II of a speech given at the Eight-Sheet Outdoor convention in San Francisco. By R. James Claus Objectives in code writing Sign-industry involvement in the code-writing process should include two goals: That signs be regulated to conform […]
Continue readingSupreme Court Ruling Strengthens Just Compensation
The following article originally appeared in the August 1987 issue of Signs of the Times magazine. The Fifth Amendment guarantees that private property shall not “be taken for public use, without just compensation.” Those words have caused much heated debate and litigation ever since they were written. In a 6-3 decision on June 9, 1987 the Supreme […]
Continue readingBob Aran Reflects on 30-year Sign-Legislation Career
The following article originally appeared in the February 2004 issue of Signs of the Times magazine. Were you an attorney first, who became interested in sign codes, or did you have an interest in signs that ended up being sign-code based? I majored in interpersonal relationships (literary related) during my undergraduate work at Pepperdine University. […]
Continue readingNew Book Documents 23 Wall Mural Projects
A new book, simply called “The Walldogs Book,” documents 25 events over a 23-year period, in which signpainters have created more than 500 wall murals on brick walls to help commemorate communities’ histories. These artisans, who call themselves the Walldogs, have held annual events every year since 1999. The documentation is complete through 2016. Most […]
Continue reading