Technical Criteria for Signage. A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]
Continue reading
Signage Quarterly – Vol 1 – No 3 – 1978 Glossary
This glossary of terms is the creates a standard for consistency in signage terminology. It not only defines technical terms which are used to refer to sign materials and manufacturing, but also explains legal terminology which is relevant to signage, as well as words used when discussing the advertising functions of signs. It is hoped that these definitions will […]
Continue reading
Signs and Your Business (1977)
SBA aid discusses signs, what they can do for your business, and how they can be used to advantage. Download Signs and your business
Continue reading
Visual Communication Through Signage Volume 2: Sign Evaluation (1975)
Chapters include: the importance of signage to automobile-oriented businesses: the case of motels; site location variables; signage appraisal and the costs of various forms of signage. Download Visual Communication through Signage – Vol 2.
Continue reading
Visual Communication Through Signage Volume 1: Perception of the Message (1974)
Chapters include legibility of the sign message, visual information processing and the driver and highway safety. Download Visual Communication through Signage – Vol 1
Continue reading
Signs, Legal Rights and Aesthetic Considerations (1972)
There are three general ways in which cultural constraints are enforced: through the use of police powers, eminent domain and taxation. Download Signs. Legal Rights and Aesthetic Considerations
Continue reading
The Sign User’s Guide – A Marketing Guide (1988)
Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]
Continue reading
The Impact of Urban Planning Documents on the Landscape (1976)
The Columbus Experience: Writing, Legislating and Enforcing The City Graphics Code This paper was given at the Urban Signage Forum, Sponsored by the U.S. Department of Housing & Urban Development, April 22-23, 1976 Download The Impact of Urban Planning Documents on The Landscape
Continue reading
Cases on Sign Law (1975)
The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law.
Continue reading
What’s Your Signage? (2004)
How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage?
Continue reading