Gemini Inc. (Cannon Falls, MN) has awarded two $100,000 Ross Wagner Engineering Scholarships. The four-year scholarships will go to Matt Moskal, a senior at Cannon Falls High School, who will attend the Univ. of Minnesota in the fall of 2016. Bjorn Pearson, also a Cannon Falls senior, will attend the Univ. of Michigan. For the […]
Continue readingCan a $500 Sign Generate $1.9 Million in Additional Revenue for a Health Clinic?
A Sarasota, Florida health-care clinic had a great suburban location, demographically. However, due to its location at the end of a two-story complex surrounded by oak trees, its fascia signage simply wasn’t visible from the interstate (0.2 miles away) or the four-lane frontage road with a median. The owner had a dozen other clinics, so […]
Continue readingHow Does the Americans with Disabilities Act Regulate Signage?
Undoubtedly, no aspect of any kind of signage regulations is more exacting, or likely to be altered, than those governed by the Americans with Disabilities Act (ADA), which was originally enacted in 1990. Primarily, this concerned access for people with disabilities, such as wheelchair ramps, railings, handicapped parking, etc. But it also included stipulations for […]
Continue readingRoute 66 Neon Project in Tulsa Seeks Donation “Votes”
The Route 66 Development Group (Tulsa, OK) has launched a project to erect a double-faced, 18 x 20-ft. neon sign in Tulsa on Route 66, and it wants people to vote for one of two designs by making a donation at www.route66dg.com. Each sign uses the famous song lyrics, “Get your kicks on Route 66” […]
Continue readingFASI Board Member Prof. Alan Weinstein Addresses APA Conference about Reed v. Gilbert
Law professor Alan Weinstein, a board member of the newly formed Foundation for the Advancement of the Sign Industry, was one of three people associated with sign-industry groups who spoke at a session on sign regulation at the American Planning Association annual conference, April 4, 2016, in Phoenix, Arizona. Speakers at the session, entitled “Regulating […]
Continue readingWhat are Some Recommendations for Regulating Temporary Signage?
Writing sign codes can be challenging for city planners and administrators who have had no formal training abut the nuances of on-premise signage. But a sub-category of this task, writing regulations specifically for temporary signage, presents an even more perplexing problem. Wendy Moeller, a Cincinnati, Ohio-based planner (AICP), who recently served as president of the […]
Continue readingDuke University Economic Professor Applies “Game Theory” to Signage
David McAdams, an economics professor at Duke University, has authored a paper entitled “The Economics of On-Premise Signs” in conjunction with the United States Sign Council. In it, he contrasts the philosophies and ramifications of sign codes in Henrietta and Brighton, New York — two communities with similar demographics, both of which are near Rochester, […]
Continue readingHow Big Do the Letters on Signs, Parallel to the Road, Need to Be?
As noted elsewhere on this website, “visual acuity” and “conspicuity” and “cone of vision” are very important for signs, because motorists must be able to detect signs, read them and then react to them in a few seconds. So how much does the visibility change when a sign directly faces the driver (perpendicular to the […]
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