University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in the June 2017 issue of The Interdisciplinary Journal of Signage and Wayfinding, which is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). You can read the entire article online at https://ijsw.shareok.org/home/article/view/8
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