US Small Business Administration’s Guide for Sign Use.
- Signage Source Book Cover (PDF – 2MB)
- Forward, Acknowledgement & Contents (PDF – 0.2MB)
- The Science of Signs
- Introduction: The Science of Signs (PDF – 12MB)
- Signs and Traffic Safety (PDF – 22.MB)
- The FHWA Approach (PDF – 18MB)
- Conspicuity and Readability Issues (PDF – 9MB)
- Legibility and Readability Factors (PDF – 17MB)
- Color (PDF – 9MB)
- Illumination Basics (PDF – 6MB)
- Illumination and Readability (PDF – 11MB)
- The Vision of the Older Driver(PDF – 7MB)
- The Value of Signs
- Valuation & Evaluation of Signage (PDF – 4MB)
- Introduction and Overview (PDF – 6MB)
- The U.S. Retail Economy (PDF – 14MB)
- Marketing and Advertising: Derived Demand (PDF – 24MB)
- The Sign Industry: Sign Classifications and Functions (PDF – 8MB)
- Land Use Zoning and Sign Codes: Regulatory and Appraisal Factors (PDF – 10MB)
- Appraising the Economic Value of On-Premise Signs (PDF – 21MB)
- Appraising the Economic Value of Off-Premise/Outdoor Advertising Signs (PDF – 19MB)
- Legal Considerations for Sign Regulation
- Introduction: Legal Considerations for Sign Regulation (PDF – 1MB)
- The Confounding Simplicty of the 1st Amendment (PDF – 5MB)
- Strengthening and Clarification of Commercial Speech Protections (PDF – 4MB)
- Strengthening and Clarification of Commercial
Speech Protections (PDF – 4MB) - The Fifth Amendment (PDF – 8MB)
- The “Captive Audience” Argument (PDF – 3MB)
- Regulating Activity or Speech? (PDF – 4MB)
- Prior Restraint (PDF – 4MB)
- The Flaws of “Rational Relationships” Logic in Sign Regulation (PDF – 3MB)
- Regulating Temporary Signs (PDF – 2MB)
- Amortization (PDF – 8MB)
- Federal Statutory Law (PDF – 7MB)
- Disguising Taxes as Permit Fees (PDF – 3MB)
- Public Policy Considerations for Sign Regulation
- Introduction: Public Policy Considerations for Sign Regulation (PDF – 8MB)
- The Value of Signs for the Business (PDF – 9MB)
- Purpose, Scope and Intent (PDF – 4MB)
- Ensuring Economic Vitality and a Healthy Tax Base (PDF – 5MB)
- Lighting Restrictions and Energy (PDF – 9MB)
- Enhancing Aesthetics (PDF – 15MB)
- Protecting the Public’s Safety (PDF – 10MB)
- Preserving an Open Society (PDF – 6MB)
- Reducing Urban Sprawl and Urban Deterioration (PDF – 8MB)
- Definitions (PDF – 9MB)
- Specific Regulations (PDF – 10MB)
- Administering the Sign Code (PDF – 13MB)
- Bias and Inadvertent Discrimination (PDF – 2MB)
- Case Study: Collier County, Florida (PDF – 7MB)
- Signage Source Book Glossary (PDF – 0.1MB)
- Signage Source Book Index (PDF – 0.1MB)