Is the Customer Always Right?

As this sign demonstrates, customers should be aware of the drawbacks inherent to their design preferences. Here we have a set of letters that incorporates a mirror-surface finish. While the intent is to produce a sign with an elegant appearance, the reflective properties of this sign’s surface create a mottled effect which varies according to […]

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Key Factors Affecting Sign Structure Durability

Paying close attention to design, inspection and maintenance factors helps ensure that outdoor sign structures withstand decades of exposure to wind and weather. https://www.signsofthetimes.com/article/sign-structures-durability-depends-variety-factors Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).More […]

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