Kroger Rebranding Includes New Logo and Tagline

The nation’s largest grocer and third-largest retailer in the U.S. operates more than 1,200 Kroger stores located from Michigan to Texas and Georgia to Indiana. The firm recently rolled out a new look highlighted by its new “Fresh for Everyone” slogan. https://www.usatoday.com/story/money/2019/11/06/kroger-unveils-new-logo-slogan-fresh-everyone/4176110002/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a […]

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Ameris Bank Launches New Identity

In the wake of its recent acquisition of Fidelity Southern Corp., Ameris Bancorp (Moultrie, GA) has begun updating signage for its headquarters and branch offices. https://news.wjct.org/post/ameris-bank-unveils-new-logo-along-plans-new-southbank-tower-signs Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign […]

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Krispy Kreme Expansion Based on New Store Concept

Doughnut-infused ice cream and milkshakes will be only some of the new treats on the menu when Krispy Kreme rolls out a new look and opens 45 new stores nationwide within the next two years. https://www.chainstoreage.com/store-spaces/krispy-kreme-to-debut-new-store-design-menu-customer-services-as-part-of-expansion/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive […]

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First Tennessee Bank to Rebrand Entire Network

Tennessee’s largest bank is rebranding its entire network of banks two years after its 2017 acquisition of Capital Bank. Beginning in the fall of 2019, First Tennessee Bank will be known as First Horizon Bank. Both First Tennessee and Capital Bank branches will be rebranded with the new name. When the two banks merged in […]

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BBVA Launches Global Rebranding Program

The multinational bank announced its global brand change in April 2019 which involves dropping its country-specific names in favor of a single BBVA brand. The firm currently operates in more than 30 core countries. https://finance.yahoo.com/news/bbva-begins-brand-implementation-u-141000871.html Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director […]

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EG America to Rebrand 225 Minit Marts in Five States

In December 2018, EG Group, a firm based in the U.K., acquired 225 convenience stores located in Kentucky, Tennessee, Illinois, Wisconsin and Ohio from TravelCenters of America LLC (Westlake, Ohio). The company reports that all of the acquired sites will be remodeled within the next year and identified by new signage. EG Group had launched […]

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Union Bank & Trust Rebrands as Atlantic Union Bank

The firm which operates 155 branch offices in Virginia, Maryland and North Carolina will spend more than $6 million this year on a rebranding program encompassing its entire network. https://www.richmond.com/business/local/atlantic-union-bank-debuts-monday-new-name-sounds-larger-and/article_2eb3e324-9f76-55c2-9c36-774236531394.html Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the […]

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Delek Moves Forward with Rebrand of 7-Eleven Stores

A total of 280 convenience stores operated by Delek in Texas and New Mexico under the 7-Eleven brand are being converted to the DK trademark. https://www.connect.media/west-texas-7-eleven-stores-rebranding-under-the-dk-logo/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign […]

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Schlotsky’s Rebrand Revisits the Company’s Roots

The restaurant chain is crafting a stronger connection to its Texas origin. https://www.qsrmagazine.com/news/schlotzsky-s-rolling-out-rebrand-next-3-months Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).More Posts

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In the Wake of Merger, BB&T and SunTrust Eye Rebrand

Planning has begun for the bank to roll out a new corporate identity. https://www.mediapost.com/publications/article/334639/bbt-and-suntrust-team-with-interbrand-for-post-me.html Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).More Posts

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