McDonald’s Acquires Dynamic Yield in Move to Personalize Drive-thru Data

The company will deploy exterior and interior displays that update messages based on the time of day, weather conditions, varying customer traffic and trending menu items. The system also suggests and displays additional menu items based on a customer’s current selections. https://www.channele2e.com/software/big-data/mcdonalds-acquires-dynamic-yield/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a […]

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