McDonald’s Acquires Dynamic Yield in Move to Personalize Drive-thru Data

The company will deploy exterior and interior displays that update messages based on the time of day, weather conditions, varying customer traffic and trending menu items. The system also suggests and displays additional menu items based on a customer’s current selections.

Bill Dundas

Bill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).

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