How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages on the billboards, and a minimum of 30% as sales accelerated above $30 million annually. Chicago was anticipating $150 million in revenue over the 20 years.

Photo: Copyright © 2016 | JCDecaux North America

Wade Swormstedt

Wade is the former Executive Director of the Foundation for the Advancement of the Sign Industry and the former Editor and Publisher of Signs of the Times magazine.

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Posted in Bill's Blog, Blog, Electronic Message Centers, News, Outdoor Advertising, Signs' Advertising Value, Temporary Signs.