Contrary to what opponents believe, outdoor, digital signage actually represents a safety advantage for motorists, to the extent that it’s increasingly being specified by authorities in the UK. https://www.smartcitiesworld.net/news/news/uk-installs-next-generation-digital-signage-on-its-roads-4499 Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement […]
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Australian Study Affirms Safety of Outdoor Digital Signs
The Australian Road Research Board (ARRB) conducted this study on behalf of the Outdoor Media Association (OMA) and the results directly refute a key assumption of digital signage opponents. https://www.cmo.com.au/article/660096/oma-study-finds-digital-billboards-can-improve-driver-awareness-safety/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the […]
Continue readingNational Academies’ Nighttime Overhead Signage Luminance Levels
The National Academies Press issued an 80-page report, in May 2017, entitled “Guidelines for Nighttime Overhead Sign Visibility.” It includes a chart headlined “Luminance Levels for Overhead Signs.” It lists five different visual complexity levels, ranging from a dark rural area to a commercial downtown district. It then suggests minimum luminance levels in terms of candelas per square foot and […]
Continue readingTexas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility
A study conducted jointly by the Texas and Pennsylvania Departments of Transportation in April 2006 concluded the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994, the Federal Highway Administration determined highway signs were no longer visible enough for a population that included older drivers. Over the next […]
Continue readingWhat’s the Economic Difference Between Doubled- and Single-faced Signs?
When a Pier 1 Imports store opened in Germantown, TN (a suburb of Memphis) in 1991, it was granted a permit for a sign that faced west-bound traffic. However, no signage was visible to east-bound traffic. A few months after the store’s opening, sales were 25% below projections, despite typical promotions, advertising and direct mailings. […]
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