In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages on the billboards, and a minimum of 30% as sales accelerated above $30 million annually. Chicago was anticipating $150 million in revenue over the 20 years.
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